Judge, 1929-10-19 · page 3 of 36
Judge — October 19, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement** for Melachrino, framed as satirical commentary. The illustration depicts a man playing cards, with text addressing cigarette smokers who frequently switch brands. The ad's humor plays on a card game metaphor: "following suit" versus "playing the trump." It argues that switching between popular domestic cigarette brands is meaningless—they're all similar blends. However, Melachrino represents the "trump card": a Turkish tobacco cigarette offering genuine distinction. The satire mocks brand loyalty and switching habits among smokers, while positioning Melachrino as superior due to its Turkish tobacco origins. The ad claims fifty years of success and promises qualities domestic tobacco cannot achieve: smoothness, richness, and authentic flavor. This is vintage tobacco advertising using humor to encourage brand switching.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BACCO LEAF @ | Al © a VA — v ‘A OV NOW THAT YOU'VE FOLLOWED SUIT When you shift from one popular priced cigarette to another, you're really just following suit. For all such cigarettes are members ‘of the same family. They're all mixtures of domes- tic leaf, and one blend is much like another. For domestic tobacco re- mains domestic tobacco, no matter how you mix it. luckily, though, the rules of the cigarette game permit you to follow suit or trump—and for fifty years Melachrino has been the trump cigarette the world over. No home-grown tobacco in a Melachrino. Every leaf was grown in Turkey — every puff is drawn from the finest Turkish SO OFTEN PLAYING THE ? ¢ tobaccos, the best cigarette tobaccos in the world. A real difference —a real distinction —a real superiority. So next time you make a cigarette change, get a different tobacco along with the different name. If you've never smoked Turkish tobacco, you have a real treat in store for you. Smooth but substantial — rich but mellow —a fragrance and a flavor that native tobaccos can never attain. STRAW TIPS CORK TIPS PLAIN ENDS. dlachruno THE ONE CIGARETTE SOLD THE WORLD OVER TURN TO MELACHRINO| @ TURKISH Gl