Judge, 1929-09-28 · page 4 of 36
Judge — September 28, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page is primarily **advertising** for Mennen Shaving Cream, though framed as editorial content. The top section features "Alex Smith tells Jim Henry" — a testimonial format where Smith (identified as a golfer at Wykchester Country Club) endorses Mennen's new mentholated formula to Henry. The satire is gentle: the text jokes that Mennen's products are so good that even someone who "don't like it at all" should try them, and humorously notes that unlike menthol in the familiar green carton, keeping menthol in shaving cream requires the special "dermutation" process. The right column contains a separate book review of dubious sincerity, likely parodying overly effusive literary criticism of the era. The overall effect is **mock-serious advertising** playing with consumer testimonial conventions common in 1920s-30s magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ALEX SMITH tells Jim Henry Atex Sscrri, ceteran golf “pro at Westchester Bilt thy he sticks to the good old | Country Club, tio time national open ry, Mennen salesman, nnen, and gies Mennen Mentholoiced the go-by. “D-—-—II your new Shaving Cream!” "VE been a Mennen fan for fifteen years, so when I first read about your new Mennen Menthol-iced Shav- ing Cream, I had to give it a try-out. It’s the same great Mennen shave, Jim, that you sold me years ago—but the lather’s too cool to suit me. you call it the ‘young man’s’ shave. Let the young fellows have it, Jim. I'll stick to the good old Mennen that I've used for years.” . . I see Funny thing about this new Mennen Menthol-iced. Either you like it better than any cream you ever used—or you don’t like it at all. No half way about it. In fairness to your face, try Mennen Menthol-iced. It gives a triple-cool tingle that is a nd new thrill for those who like a menthol lather. Of course, if like Alex Smith you don’t ike menthol you don’t have to keep on using it—for the good old Mennen without menthol in the familiar green stripe carton is still on the job... and always will be. Both creams have dermutation—the exclusive Mennen process which softens the beard, lubricates the blade, and tones the skin, M e N N \< N SHAVING CREAMS TWO KINDS—MENTHOL-ICED AND WITHOUT MENTHOL For your Face and your Disposition Here's the finest after-shave “ Balm—a cream-like lotion in a tube. No oil or grease in Skin Balm. Dries in a second. Ny It's really different — try Skin Balm just once is all I ask. Ww Yow! What a bracing, million dollar tingle it gives your skin. AL | Heals tiny razor nicks, Cleans out the pores, preventing pim- | ples, blackheads, and blotches, Leaves your skin smooth, femme, | cool and comfortable. to “tonic” I know of — Mennen Skin bas Mennen Salesman SUDGING BOOAS ur Boy Nietzsche, Jean Nathan, presents us, as right-thinking Americans, with a problem. Year after year he goes right along merrily standing on his head, thumbing his nose at the boobisimus, and juggling a lovely wench, a liqueur, belais. Now this menace has issued a tour de fare designed to horrify and succeed- ing only in stimulating the reflex brain-and-belly It’s titled “Monks Are and is a George nugh, Monks” | curious hybrid work, being neither | so went the | ceur. litry fish nor fowl but good red “eriticobiografiction” Jesignation). (his own Or still simpler: a gnostic scherzo.” WI rit really is, we think it simply swell Thus. He's taken a finespun, impish story thread. — Lorinda Hope, sweet nymph, de sires to evacuate her virginity to a literary gent. But the literati she meet having At the moment critical, they » for their hats instead of her hem. Finally, realizing these writing moguls would rather worship their own images, she flees to a consoling nunnery. All of which is the most bitingly cunning high farce and a sweet kid on the po tency of the writin’ fools. From the mouths of his characters (all recognizable), Nathan projects his infamous opinions on every- thing in creation, from By commodes to Chopin « the lousy critics. The book be Nathan’s Clinical Notes, 1, with sex appeal. moralist, epicure, bareback rider and professional bachelor, at his loudest and fun- niest., Nathan, in most narcis- sistie” mood, rigging himself in waggish disguises, clowning be- fore a mirror. We used to think as went Shaw Nathan. But this book shows something new and creative in our best critic. His first chapter is cheaply shocking. Shaw would have done the pluck- ing of Lorinda differently, and | better, but then Shaw has deeper convictions about such things. The point is, however, that once a critic not always a_ critic. Nathan may take on weight and become our most civilized Incidentally, no American could have written “Monks Are Monks.” And whatever Nath is, he’s not an Amer to him. swee antine a saw, and comes comicbooks.com