Judge, 1929-09-14 · page 4 of 36
Judge — September 14, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis This is a Studebaker automobile advertisement, not political satire. The page compares Studebaker's record-setting achievements to aviation progress. The text boasts that Studebaker's President Eight traveled 30,000 miles in August 1928, setting 115 American and 23 international records—claims no competitor had matched. The advertisement argues Studebaker dominates the eight-cylinder market. The sketches show gliders and aircraft above, symbolizing ambition and progress, while the lower illustration depicts Studebaker automobiles and enthusiastic observers. The visual metaphor equates automotive engineering with cutting-edge aviation technology. This represents typical 1920s advertising strategy: using technological achievement and competition records to position luxury cars as pinnacles of American industrial prowess and engineering excellence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Another new record—another goal for ambitions pilots.” "Yeh—the price of progress. It used to be like that among motor cars, too, until Studebaker set records so high that they stayed set.” HEN Studebaker sets them, they stay set! In August, 1928, Studebaker’s President Eight traveled 30,000 miles in 26,326 consecutive minutes, setting 115 official American stock car records, 23 international and 11 world records! That was more than a year ago. No other motor car has equaled or even approached this feat. Studebaker holds more offi- cial American stock car records for speed and endurance than all other manufacturers combined. And no other motor car maker in the world sells so many eight-cylinder cars as Studebaker! SID Rs ie pa a Ae a aN