Judge, 1929-09-07 · page 2 of 36
Judge — September 7, 1929 — page 2: what you’re looking at
What you’re looking at
# Texaco Gasoline Advertisement This is a commercial advertisement, not political satire. It promotes Texaco's "new and better" gasoline product, marketed as "the dry gas." The image shows a uniformed Texaco station attendant standing beside a vintage gas pump. The advertisement's central claim is that this gasoline provides superior engine performance—"extra speed, pick-up and power"—by forming "a dry, active mixture of gasoline and air" that ignites more effectively. The tagline "High-test...no extra price" emphasizes value. The attendant represents Texaco's promise of professional, specialized service. This appears to be early automotive advertising, likely from the 1920s-1930s era, when gasoline quality and engine performance were active competitive concerns among fuel producers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Stop at the TEXACO Station for the dry gas Ask your neighborhood Texaco man what a dry gas will do for the engine of your car. He will tell you that the new and better Texaco gives extra speed, pick-up and power because it forms a dry, active mixture of gasoline and air which responds instantly to the first spark flash. This man is a specialist who knows that his success depends on pleasing you—on the way he services your car, He selected nationally known Texaco because it’s high test, yet costs you no more than ordinary gasoline. The first tankful will convince you that it’s better. THE TEXAS COMPANY TEXACO PETROLEUM PRODUCTS The NEWand BETTER TE XACO GASOLINE