Judge, 1929-08-31 · page 2 of 36
Judge — August 31, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a Listerine advertisement**, not a political cartoon. The image shows a man playing solitaire alone, illustrating the article's headline: "Snubbed *into* solitaire." The text describes a man of "charm and distinction" who is socially isolated—he plays solitaire by choice rather than circumstance. The satirical implication is that he suffers from halitosis (bad breath), which the ad claims is a social barrier to business and personal success. The advertisement then pivots to promoting Listerine mouthwash as a solution, claiming it kills odor-causing germs and prevents halitosis. The satire targets social anxieties about hygiene and acceptance, using isolation as a cautionary tale to sell the product. This reflects early 20th-century marketing that weaponized insecurity to drive consumer purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Here is a man of charm and distinction who loves bridge and plays it like a master. Yet were you to follow him to Palm Beach in the winter or to New- port in the summer, you would usually find him playing solitaire— certainly not from choice—but actually snubbed Subbed into solitaire into it by those of his own set. He is the fourth nobody wants. And he doesn’t know why. If you have ever met a person with a real case of halitosis (bad breath) you can readily understand what a barrier to social or business success it would That's what men say about Listerine Shaving Cream, $0 soothing, so refreshing. be. Imagine yourself in such a pre- dicament, As a matter of fact, the probabilities are that you do have halitosis frequently. Few escape it for the reason that every day, in normal mouths, odor-producing conditions (many of germ origin) de- velop. So, thousands have halitosis and are unable to detect it. Since the risk is great and detection difficult, the wise thing to do is to defi- nitely put your breath beyond suspicion by the daily use of full strength Listerine as a mouth wash and gargle. It both prevents halitosis and ends it, should it get the upper hand. While safe and pleasant in action, full strength Listerine is a powerful germicide which kills even the stubborn Staphylococcus Aureus (pus) germ in 15 seconds, Naturally, it destroys lesser germs in the mouth. Furthermore, it’s an active deodorant which overcomes odors of all kinds, No fastidious person will omit the use of Listerine daily. Lambert Phar- macal Company, St. Louis, Mo., U.S. A. LISTERINE THE SAFE ANTISEPTIC SRE EA SAAR, comicbooks.com