Judge, 1929-08-24 · page 3 of 36
Judge — August 24, 1929 — page 3: what you’re looking at
What you’re looking at
# Roosevelt Automobile Advertisement This is **not satire** — it's a straightforward advertisement for the Roosevelt automobile, manufactured by the Marmon Motor Car Company in Indianapolis. The profile portrait shows **Theodore Roosevelt**, the former president, used as the brand's namesake and mascot. The ad promotes the Roosevelt as "the world's first straight eight under $1000," emphasizing its eight cylinders, power, smoothness, and reliability. The text claims six months of sales have proven the car delivers on its promises of performance and economy. The price is listed at $995 (factory), positioning it as an affordable luxury vehicle for the era. This represents early 20th-century automotive marketing that capitalized on Roosevelt's fame and association with strength and durability to sell cars.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oosevelt- MARMON-BUILT THE WORLD'S FIRST STRAIGHT EIGHT UNDER $1000 Six months have gone by and the Roosevelt, true to its tradition, has made good on every claim... It promised greater power, alertness and smoothness, with eight cylinders rather than six. It is delivering that. It promised ruggedness and dependability in every operating condition. Owners have found it true in this. It promised strict economy, and in this too is proving out. In summing up, it promised the greatest, most advanced automobile that $1000 or thereabout had ever bought. You con buy a Roosevelt today and be sure it is just that. Price — $995, factory. Equipment extra. MARMON MOTOR CAR COMPANY, INDIANAPOLIS 1 icbooks.com