Judge, 1929-07-27 · page 2 of 38
Judge — July 27, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Texaco gasoline advertisement**, not political satire. The ad's headline "You are driving faster" appeals to 1920s motorists by connecting higher speeds with modern progress and Texaco's improved fuel. The image shows a couple in an open car passing slower vehicles, suggesting Texaco's gasoline enables better performance. The accompanying text emphasizes that Texaco has kept pace with automotive industry developments, offering superior engines better responsiveness and mileage. The small statistical note credits motorists' appreciation for the motoring industry's growth, citing consumption increases from 1919 to 1928. This reflects the era's automobile enthusiasm and consumer marketing focused on technological advancement and speed as desirable modern virtues—not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You are driving taster * The appreciation of the motoring public is elearly iudieated by the fol- lowing: — Motes 23% million gelloas of Texaco: io 1928, over | billion, 68 milliva. This fe am actual increase of 313.9%(. te used in 1919" .... and more of you are stopping at the Texaco pump Speed limits are going up. Finer, safer cars travel faster over endless miles of smooth, broa hway. And... More and more motorists are stopping at the Texaco pump.* The increased con- ption of Texaco has far outstripped the increase in the number of automobiles during a period when newer types of engines have come into vogue. This is con- clusive proof that Texaco has more than kept step with the rapid development in the automotive industry. The new and better Texaco Gasoline THE TEXAS COMPANY, TEXACO means more speed, more responsive en- gines, more mileage. It is better because it is high test. Yet Texaco costs no more than ordinary gaso- line. You get premium performance at a saving of three cents or more a gallon. Texaco pumps are everywhere. On the highways and byways of 48 States the Texaco Red Star with the Green T stands as the only nationally known symbol of a high test gasoline at no extra price and a motor oil as pure and full-bodied as it is golden. PETROLEUM PRODUCTS The NEW and BETTER TEXACO GASOLINE comicbooks.com