comicbooks.com Join Free

A complete, restored issue of Life from 1930-10-10 — all 36 pages of pen-and-ink society cartoons and light verse from the Gibson era, free to page through at comicbooks.com.

On the cover: # "Motor Trouble!" - Life Magazine, October 10, 1930 This cartoon satirizes early automobile culture and urban street life. Two men in hats share an umbrella during rain while standing with a small, scruffy dog next to what appears to be a delivery cart or early motorized vehicle (marked "$700"). The title "Motor Trouble!" suggests the joke concerns automotive problems or complications of motor transportation becoming common in urban settings. The wet conditions, the humble appearance of the figures, and their apparent inconvenience suggest satire about the gap between automobile ownership promises and the messy reality of early 1930s street life—just months before the Great Depression deepened. The cartoonist (signed "EDWINA") appears to be mocking the complications and indignities of modern motorized transport rather than celebrating it.

🖼️ Every page has a plain-English note on what you’re looking at — the figures, the references, the point of the satire.

← Back to Life: The Gibson Era All exhibitions

A complete issue · 36 pages · 1930

Life — October 10, 1930

1930-10-10 · Free to read

Life — October 10, 1930 — page 1 of 36
1 / 36
What you’re looking at · open this page on its own ↗

# "Motor Trouble!" - Life Magazine, October 10, 1930 This cartoon satirizes early automobile culture and urban street life. Two men in hats share an umbrella during rain while standing with a small, scruffy dog next to what appears to be a delivery cart or early motorized vehicle (marked "$700"). The title "Motor Trouble!" suggests the joke concerns automotive problems or complications of motor transportation becoming common in urban settings. The wet conditions, the humble appearance of the figures, and their apparent inconvenience suggest satire about the gap between automobile ownership promises and the messy reality of early 1930s street life—just months before the Great Depression deepened. The cartoonist (signed "EDWINA") appears to be mocking the complications and indignities of modern motorized transport rather than celebrating it.

Life — October 10, 1930 — page 2 of 36
2 / 36
What you’re looking at · open this page on its own ↗

# Analysis This is **a vintage advertisement, not a political cartoon or satire**. It promotes Sheaffer's "Safety Scrip" — a pen product line marketed for business, school, and home use. The ad emphasizes the ink's quick-drying properties and washability, showing bottles of ink being applied to paper and a paintbrush. The ornate border and formal layout are typical of 1920s-30s advertising design. The text highlights that Washable Scrip is "water-soluble" and "washes out of clothing and rugs," suggesting this was a practical selling point for families concerned about permanent ink stains. The pricing (2oz. 15¢, 4oz. 25¢) and distribution ("at better stores everywhere") were standard advertisement elements of the era. There is no political or social satire present—this is straightforward product marketing.

Life — October 10, 1930 — page 3 of 36
3 / 36
What you’re looking at · open this page on its own ↗

This page is primarily an **advertisement for Schrafft's candies and chocolates**, not political satire or a cartoon. The ad uses poetic language to market the product's appeal, comparing the "indescribable something" found in a rose to the indefinable quality of Schrafft's confections. The accompanying image shows a detailed botanical illustration of a rose against a dark background, meant to evoke luxury and beauty. The copy emphasizes that while Schrafft's ingredients and craftsmanship are evident, their ultimate deliciousness cannot be adequately described in words—only experienced. Pricing information ($1.00-$2.00 per pound) is provided at bottom. This is a straightforward luxury goods advertisement from Life magazine's advertising section, not commentary or satire.

Life — October 10, 1930 — page 4 of 36
4 / 36
What you’re looking at · open this page on its own ↗

This page is primarily **advertising**, not satire or political content. It promotes the Philco Baby Grand Console radio ($69.50), emphasizing its superior sound quality and "balanced" audio reception compared to competitors. The lower portion includes a comparative demonstration: two photographs of a trumpet player labeled "Unbalanced Radio" (distorted tone) versus "Balanced Philco" (clear tone). This visual comparison illustrates the product's technical superiority. The advertisement features Leopold Stokowski and the Philadelphia Orchestra endorsement, leveraging classical music credibility to market the radio. There is no political cartoon or satire present. This is a straightforward consumer advertisement from what appears to be the 1920s-1930s, when radios were luxury goods and major household purchases.

Life — October 10, 1930 — page 5 of 36
5 / 36
What you’re looking at · open this page on its own ↗

# Analysis This appears to be a satirical illustration from *Life* magazine titled "Life" at the top. The black-and-white image shows a scene with a child in patterned clothing on the left, an adult figure in dark formal wear in the center, and what appears to be stage scenery or backdrop with illuminated elements in the background. The caption reads: "Oh, sir! you wouldn't call him at large, would you?" The visible text fragment "NO BOSS ALLOWED AT LARGE" on signage suggests this is satirizing workplace or social rules. The joke appears to concern someone's size or status being incompatible with restrictions—the caption implies the speaker is requesting that a "boss" figure not be called upon or summoned directly. Without additional context about the specific date or referenced events, the exact political/social target remains unclear, though it appears to mock authority figures or workplace hierarchies.

Life — October 10, 1930 — page 6 of 36
6 / 36
What you’re looking at · open this page on its own ↗

# Analysis of This Life Magazine Page This page contains a letter from Jack Cluett, Chief Chemist at Ansonia Woolen Mills, responding to Mrs. Wilmer Coggins's complaint that her son Ralph returned home from swimming in the Naugatuck River with green hair and eyebrows. Cluett defends the mill, citing their legal right to manufacture green blankets and dump surplus dyes into the river. He offers solutions: soaking Ralph in their dye vat or dipping him in black analine dye. The tone is darkly humorous, treating the pollution as inevitable while mocking industrial disregard for environmental damage. The cartoon below depicts a clergyman offering prayer, apparently satirizing inadequate responses to industrial pollution—prayer being presented as society's only recourse against corporate negligence.

Life — October 10, 1930 — page 7 of 36
7 / 36
What you’re looking at · open this page on its own ↗

# Analysis This page contains three distinct pieces of humor: 1. **"Song of The Miniature Golfer"** (top right): A humorous poem by Arthur L. Lappmann celebrating miniature golf as a sport for "the man of might and muscle." The satirical tone suggests miniature golf was a trendy leisure activity, and the poem mock-heroically compares it to ancient Norse adventures. 2. **"How to Get a Flea Off a Dog"** (left): A comedic piece attributed to W.W. Scott offering absurdist advice—calling the flea "Tom Thumb," stirring the dog, sending the flea to high society. The humor lies in treating flea removal as an elaborate social endeavor. 3. **"With Gestures"** and cartoon (bottom): A brief dialogue joke about someone's stammer being mistaken for palsy (paralysis), with accompanying illustration of two men in an office setting. The page represents typical early-20th-century satirical magazine humor mixing wordplay, visual gags, and social observation.

Life — October 10, 1930 — page 8 of 36
8 / 36
What you’re looking at · open this page on its own ↗

# "The Letters of a Modern Father" - Satire on 1920s Youth Culture This page satirizes a father's disappointed letter to his son about wasted money on entertainment and sports. The top illustration shows a modern recreation room combining library and music space—representing the commercialized leisure activities the father criticizes. The lower cartoon depicts a young man at a window advertising for a domestic servant, captioned "Did you advertise for a domestic?" This jokes that the son is so financially irresponsible he needs household help to manage his affairs. The signature "McCready Huston" identifies the author. The piece mocks both the younger generation's spending habits on movies, football tickets, and hotel trips, and their inability to manage finances—a common theme in 1920s American satire about changing youth culture.

Life — October 10, 1930 — page 9 of 36
9 / 36
What you’re looking at · open this page on its own ↗

# SINBAD "Bear" Rabbit This page presents a series of comic vignettes titled "SINBAD 'Bear' Rabbit," depicting anthropomorphic rabbits and children in various outdoor hunting and adventure scenarios. The cartoons appear to be satirizing exaggerated tall tales—likely referencing the legendary Sinbad character known for fantastical stories. The repeated motif of rabbits and small game suggests mockery of hunters' boastful exaggerations about their exploits. Each panel shows increasingly absurd or comedic situations: children hunting, animals in unlikely predicaments, and chaotic scenes. The "Bear Rabbit" title hints at an ironic juxtaposition—suggesting a rabbit portrayed with exaggerated, bear-like qualities or adventures. The style and subject matter reflect early 20th-century American humor targeting hunters' folklore and rural storytelling traditions.

Life — October 10, 1930 — page 10 of 36
10 / 36
What you’re looking at · open this page on its own ↗

# Analysis of "Will Rogers Really Meets Mr. Coolidge" This is a satirical dialogue between humorist Will Rogers and President Calvin Coolidge (referenced as "Mr. C."). Rogers claims to write a newspaper column similar to Coolidge's work, implying the President is merely a "midget" columnist. The conversation references the 1928 election, when Coolidge withdrew from the race. Rogers jabs that Coolidge's absence hurt "show business" (the economy), while defending Herbert Hoover's presidency against blame for hard times. The bottom cartoon depicts two figures (appearing to represent political coaches or handlers) examining expense accounts at "Comus University," satirizing wasteful spending or educational corruption. The satire targets both Coolidge's perceived mediocrity and the economic troubles following his presidency.

Life — October 10, 1930 — page 11 of 36
11 / 36
What you’re looking at · open this page on its own ↗

# Political Cartoon Analysis This single-panel cartoon depicts the excavation or "wrecking" of a building, with the caption: "The wrecking of the Union League Club uncovers a long missing member." The joke appears to be about the Union League Club, a real civic organization, being demolished. The satire suggests that during the building's destruction, workers have discovered a member who had been missing or absent from the club for so long he was essentially "lost." The cartoonist (signed "Cesare") is making a humorous social commentary—likely poking fun at either the club's membership, the member's disappearance, or both. Without additional historical context, the specific individual referenced remains unclear, though the joke relies on readers' familiarity with the Union League Club and its members at the time of publication.

Life — October 10, 1930 — page 12 of 36
12 / 36
What you’re looking at · open this page on its own ↗

# Analysis of Life Magazine Page This page contains two satirical pieces: **"The Amateur Movie"** (left) mocks the complications of making a home movie, listing absurd obstacles: the wife's astonishment, the nudging she gives, engagement failures, reluctant acceptance, and the machine's refusal to focus. The humor targets the frustrations of 1920s-30s home cinema equipment—unreliable, temperamental technology that promised easy family entertainment but delivered headaches. **"The Rafters Shall Not Ring Tonight"** (right cartoon) shows a job-placement office where an interviewer asks a woman, "Haven't you got a job with a little romance to it?" The satire critiques workplace segregation and limited opportunities for women—suggesting employers offered boring jobs to female applicants while implying romance (marriage) was their actual expected "career." Both pieces reflect period anxieties about technology and gender roles.

Life — October 10, 1930 — page 13 of 36
13 / 36
Life — October 10, 1930 — page 14 of 36
14 / 36
Life — October 10, 1930 — page 15 of 36
15 / 36
Life — October 10, 1930 — page 16 of 36
16 / 36
Life — October 10, 1930 — page 17 of 36
17 / 36
Life — October 10, 1930 — page 18 of 36
18 / 36
Life — October 10, 1930 — page 19 of 36
19 / 36
Life — October 10, 1930 — page 20 of 36
20 / 36
Life — October 10, 1930 — page 21 of 36
21 / 36
Life — October 10, 1930 — page 22 of 36
22 / 36
Life — October 10, 1930 — page 23 of 36
23 / 36
Life — October 10, 1930 — page 24 of 36
24 / 36
Life — October 10, 1930 — page 25 of 36
25 / 36
Life — October 10, 1930 — page 26 of 36
26 / 36
Life — October 10, 1930 — page 27 of 36
27 / 36
Life — October 10, 1930 — page 28 of 36
28 / 36
Life — October 10, 1930 — page 29 of 36
29 / 36
Life — October 10, 1930 — page 30 of 36
30 / 36
Life — October 10, 1930 — page 31 of 36
31 / 36
Life — October 10, 1930 — page 32 of 36
32 / 36
Life — October 10, 1930 — page 33 of 36
33 / 36
Life — October 10, 1930 — page 34 of 36
34 / 36
Life — October 10, 1930 — page 35 of 36
35 / 36
Life — October 10, 1930 — page 36 of 36
36 / 36

Browse this issue page by page

Each page has its own page — the cartoon, who’s in it, and what the satire means.

  1. Page 1 # "Motor Trouble!" - Life Magazine, October 10, 1930 This cartoon satirizes early automobile culture and urban street life. Two men in hats share an umbrella du…
  2. Page 2 # Analysis This is **a vintage advertisement, not a political cartoon or satire**. It promotes Sheaffer's "Safety Scrip" — a pen product line marketed for busin…
  3. Page 3 This page is primarily an **advertisement for Schrafft's candies and chocolates**, not political satire or a cartoon. The ad uses poetic language to market the …
  4. Page 4 This page is primarily **advertising**, not satire or political content. It promotes the Philco Baby Grand Console radio ($69.50), emphasizing its superior soun…
  5. Page 5 # Analysis This appears to be a satirical illustration from *Life* magazine titled "Life" at the top. The black-and-white image shows a scene with a child in pa…
  6. Page 6 # Analysis of This Life Magazine Page This page contains a letter from Jack Cluett, Chief Chemist at Ansonia Woolen Mills, responding to Mrs. Wilmer Coggins's c…
  7. Page 7 # Analysis This page contains three distinct pieces of humor: 1. **"Song of The Miniature Golfer"** (top right): A humorous poem by Arthur L. Lappmann celebrati…
  8. Page 8 # "The Letters of a Modern Father" - Satire on 1920s Youth Culture This page satirizes a father's disappointed letter to his son about wasted money on entertain…
  9. Page 9 # SINBAD "Bear" Rabbit This page presents a series of comic vignettes titled "SINBAD 'Bear' Rabbit," depicting anthropomorphic rabbits and children in various o…
  10. Page 10 # Analysis of "Will Rogers Really Meets Mr. Coolidge" This is a satirical dialogue between humorist Will Rogers and President Calvin Coolidge (referenced as "Mr…
  11. Page 11 # Political Cartoon Analysis This single-panel cartoon depicts the excavation or "wrecking" of a building, with the caption: "The wrecking of the Union League C…
  12. Page 12 # Analysis of Life Magazine Page This page contains two satirical pieces: **"The Amateur Movie"** (left) mocks the complications of making a home movie, listing…
  13. Page 13 View this page →
  14. Page 14 View this page →
  15. Page 15 View this page →
  16. Page 16 View this page →
  17. Page 17 View this page →
  18. Page 18 View this page →
  19. Page 19 View this page →
  20. Page 20 View this page →
  21. Page 21 View this page →
  22. Page 22 View this page →
  23. Page 23 View this page →
  24. Page 24 View this page →
  25. Page 25 View this page →
  26. Page 26 View this page →
  27. Page 27 View this page →
  28. Page 28 View this page →
  29. Page 29 View this page →
  30. Page 30 View this page →
  31. Page 31 View this page →
  32. Page 32 View this page →
  33. Page 33 View this page →
  34. Page 34 View this page →
  35. Page 35 View this page →
  36. Page 36 View this page →