Judge, 1930-04-19 · page 4 of 36
Judge — April 19, 1930 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **not a cartoon or satire**—it's a **paid advertisement** for Auburn automobiles. The headline "As Others See Us" frames a testimonial claiming to be excerpted from an independent analytical report by Cram (a financial analysis firm) praising Auburn's business practices. The ad emphasizes Auburn's dealer relationships, conservative production policies, and stable product lines as competitive advantages. It quotes R. H. Faulkner, Auburn's Vice President, positioning the company as uniquely fair to dealers and consumers. This represents typical 1920s-30s advertising strategy: leveraging purported third-party validation to build credibility. The "Judge" magazine placement suggests this reached an affluent, business-minded readership interested in automotive investment and industry analysis.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As Others See Us Cram s Automotive Reports are compiled from information believed by them to be authentic and obtained from sources which they consider reliable; therefore, it is with pride that we publish the following verbatim extract from Page 12 of an unprejudiced Analytical Report on the Auburn Automobile Company recently published by Cram and sent to their clients as part of their regular service. 66The success of the Auburn Automobile Company, and a glance at its income state- ments in recent years gives ample indication of that success, may be very easily traced. Auburn’s strength is based almost entirely on its management, policies and relationship toward its dealer and distributor organiza- tions. It would be difficult to find any manufacturer in the industry with a more satisfied and more fairly treated sales organi- zation than Auburn's. The company is definitely committed against over-production and its policy has been strictly adhered to. When manufactur- ers’ stocks have piled up Auburn has refused to overload or force its dealers and instead has moved its stocks through other channels in such a way that the dealer has not been affected by price reductions or forced to compete with the factory. Apparently it has been Auburn's policy to bear any loss result- ing from heavy stocks rather than shift the burden to the dealers’ shoulders. In the next place Auburn has been well toward the front in the development of its products, but the line of cars it offers has been kept up-to-date with minor or inconspicuous changes, so that the line has not undergone violent revisions once or twice a year as in other cases. Accordingly, with this policy and the policy of conservative production, the dealers have been further protected and the violent seasonal fluctuations that many companies experience have been fortunately lacking in Auburn's case. Apparently the satisfying relationship be- tween factory and dealer has been extended to the consumer, forit hasbeen stated that Auburn holds a portion of its original market to an ” extreme that few of its competitors can boast. We shall be pleased to send the complete Report to any dealer upon receipt of a post card request. This Report is a remarkuble testimonial to America and its opportunities. R. H. FAULKNER Vice President ANIBNLRN POWERED BY LYCOMING 6-85 Sedan $1095; 6-85 Sport Sedan $995; 6-85 Cabriolet $1095; 8-95 Sedan $1295; 8.95 Sport Sedan $1195; 8-95 Phaeton Sedan $1395; 895 Cabriolet $1295; 125 Sedan $1595; 125 Sport Sedan $1495; 125 Phacton Sedan $1695; 125 Cabriolet $1595. Prices f. 0. b. Auburn or Connersville, Indiana. ‘AUBURN AUTOMOBILE COMPANY, Auburn, Indiana. Equipment other than standard, extra. Airmail postage has been reduced to $ cents for the first wunce and 10 cents’ fonal ounce. Use Airmail duily for quicker communication. The development of aviation is vital to American progress, comicbooks.com