Munsey's Magazine, August 1903

Frank S. Arnett's article on "The Equipage of the Millionaire" examines the carriages, horses, and driving etiquette of wealthy New Yorkers in the early twentieth century. The cover photograph shows a spider phaeton—a lightweight four-wheeled vehicle designed for road and park use—pulled by two matched horses with a driver at the reins. Munsey's Magazine, founded in 1889, pioneered the ten-cent pulp format, blending illustrated fiction with practical lifestyle articles for middle-class readers. This issue represents the magazine's shift from pure adventure storytelling toward genteel reporting on high society, leisure, and consumption that defined its mature editorial vision.